There are plenty of criteria by which we judge the quality of silk ties - weight, weave, texture, etc. However, there's little need to be picky when choosing your cotton plaid/madras ties. While many of my silk and wool ties come from Polo or Robert Talbott, I'm all for brand diversity when it comes to cotton. I purchased the three ties shown here based on pattern and certainly not on brand recognition. Deauville? Bucks County Trading Company? As long as cotton ties are without stains or loose threads, be happy. And please don't spend $60 for a madras tie at Rugby or wherever when you'll find the same quality and better selection at the Tie Bar.