Over the next few posts, I'll be displaying images from my mock Polo photo shoot. I'll explain. for my current advertising class, I'm required to construct a mock print campaign for a real product of a real company. I chose the Polo Ralph Lauren classic polo shirt, deciding to emphasize the shirt's timeless quality, durability and style. In the final post of the series, you'll see the initial ad I've put together.
Don't shoot the messenger. Shoot the copywriter.